As promised, a brief summary of the workshop "The female person in advertising" Sipra and organized by IAA, International Advertising Association, for which I had also asked for your help! Can I start by telling you that justice exists, I did not know the existence of the institution of self-advertising, which controls and receives reports on ads that offend or discriminate, by withdrawing from the market. The code of commercial communication ensures that the commercial communication is honest, truthful and correct. Read more at www.iap.it
We then discussed and discussed so much, seeing examples of good and bad publicity, and concluded that where there are no ideas, but especially where there are no professionals, created the ads more hallucinatory. I've found that's on a proposal that will protect the dignity of women in RAI, we talked about the new ad from Tim, we have seen wonderful examples of advertising made by George Marino of Film Master, and I have brought your voice, also speaking from my experience as a testimonial, concluding with a sentence of documentary Lorella Zanardo, "We do the lifting, no longer on our faces, but our ideas." All agree that not only are women not represented by Sentis' misuse of the female person in the media, but also Italian men feel embarrassed. Dignity was the most used word, I would say a good sign!
Here are two examples of advertising withdrawn from the market, thanks to www.iap.it , I'd say speak for themselves ...
We then discussed and discussed so much, seeing examples of good and bad publicity, and concluded that where there are no ideas, but especially where there are no professionals, created the ads more hallucinatory. I've found that's on a proposal that will protect the dignity of women in RAI, we talked about the new ad from Tim, we have seen wonderful examples of advertising made by George Marino of Film Master, and I have brought your voice, also speaking from my experience as a testimonial, concluding with a sentence of documentary Lorella Zanardo, "We do the lifting, no longer on our faces, but our ideas." All agree that not only are women not represented by Sentis' misuse of the female person in the media, but also Italian men feel embarrassed. Dignity was the most used word, I would say a good sign!
Here are two examples of advertising withdrawn from the market, thanks to www.iap.it , I'd say speak for themselves ...
Invece qui sotto, un'esempio di pubblicità che rappresenta femminilità, delicatezza ed eleganza, vincitore di un premio a Cannes, diretto da Chris Cunningham.
I attended the workshop about the female role in advertising, but not only, in all media, yesterday, coming to the conclusion that not only the Italian women do not feel represented by the ab(use) of women in media, but even the Italian men feel embarrassed and are not proud of the current situation. We talked about good and bad ad campaigns, making some examples like above. The 2 first ones have been banned, bringing offensive pictures and messages, and the Gucci ad has Been Awarded for it's beauty in Cannes. Dignity Was the keyword. We start from there.
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